1.0Customers That Stickhttps://customersthatstick.comAdam Toporekhttps://customersthatstick.com/blog/author/atoporek/How to Calculate Customer Retention Raterich600338<blockquote class="wp-embedded-content" data-secret="LEgaIoEYQc"><a href="https://customersthatstick.com/blog/how-to-calculate-customer-retention-rate/">How to Calculate Customer Retention Rate</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://customersthatstick.com/blog/how-to-calculate-customer-retention-rate/embed/#?secret=LEgaIoEYQc" width="600" height="338" title="“How to Calculate Customer Retention Rate” — Customers That Stick" data-secret="LEgaIoEYQc" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://customersthatstick.com/wp-content/uploads/2017/08/cts_2017-08_how-to-calculate-customer-retention-rate_FB.jpg1200630Analyzing customer retention can be a tricky business. While understanding customer attrition is often complex, no matter what your business model, almost every organization can benefit from tracking and attempting to understand customer retention and churn. First let’s begin with the definition of the customer retention rate.