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<oembed><version>1.0</version><provider_name>Customers That Stick</provider_name><provider_url>https://customersthatstick.com</provider_url><author_name>Adam Toporek</author_name><author_url>https://customersthatstick.com/blog/author/atoporek/</author_url><title>Exceeding Customer Expectations Is Nice but Not Necessary</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="NXskHLA7Hj"&gt;&lt;a href="https://customersthatstick.com/blog/exceeding-customer-expectations-is-nice-but-not-necessary/"&gt;Exceeding Customer Expectations Is Nice but Not Necessary&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://customersthatstick.com/blog/exceeding-customer-expectations-is-nice-but-not-necessary/embed/#?secret=NXskHLA7Hj" width="600" height="338" title="&#x201C;Exceeding Customer Expectations Is Nice but Not Necessary&#x201D; &#x2014; Customers That Stick" data-secret="NXskHLA7Hj" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script&gt;
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</html><thumbnail_url>https://customersthatstick.com/wp-content/uploads/2016/08/cts_2016-08_exceeding-customer-expectations-nice-not-necessary_FB.jpg</thumbnail_url><thumbnail_width>1200</thumbnail_width><thumbnail_height>630</thumbnail_height><description>Let me say it here once and for all: You do not have to exceed customer expectations to deliver great service. Do surprise and delight matter? Sure. Do WOW moments make an impact? Of course. Do we all love stories about incredible customer service? Heck yeah! But they are the cherry on top; they are [&hellip;]</description></oembed>
