Comments on: Who Won the Great Social Customer Service Race? https://customersthatstick.com/blog/who-won-the-great-social-customer-service-race/ You can have the best customer experience in your industry Thu, 26 Oct 2023 08:23:48 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: How Your Business Can Take Advantage of Major Social Media Events https://customersthatstick.com/blog/who-won-the-great-social-customer-service-race/#comment-2731 Tue, 12 Feb 2013 10:07:11 +0000 http://customersthatstick.com/?p=5984#comment-2731 […] Who Won the Great Social Customer Service Race? (customersthatstick.com) […]

]]> By: Monthly Mash and Social Monitoring Tools https://customersthatstick.com/blog/who-won-the-great-social-customer-service-race/#comment-2632 Mon, 04 Feb 2013 13:08:07 +0000 http://customersthatstick.com/?p=5984#comment-2632 […] our guest post last week, Who Won the Great Social Customer Service Race? we saw how major brands like Coca-Cola and Bank of America responded to customer engagement on […]

]]> By: Adam Toporek https://customersthatstick.com/blog/who-won-the-great-social-customer-service-race/#comment-2578 Thu, 31 Jan 2013 00:44:03 +0000 http://customersthatstick.com/?p=5984#comment-2578 What I found most interesting in the study Ashley was the use of trigger words to try to elicit a response. Major consumer brands like Coca-Cola or McDonald’s might not realistically be able to respond to every tweet that has an @ or No @ mention in it.

However, large brands should know what keywords typically are indicative of important brand engagement scenarios such as dissatisfaction or purchase intent. And, as you point out, most social CRM software makes this a snap.

Also, I must say I was surprised to see the financial services sector have the highest response rates overall. Would have never bet on that in a matchup against consumer and technology brands!

Thanks for such an informative guest post.

]]> By: Donna Gurnic https://customersthatstick.com/blog/who-won-the-great-social-customer-service-race/#comment-2575 Wed, 30 Jan 2013 18:04:15 +0000 http://customersthatstick.com/?p=5984#comment-2575 Hi Ashley,

What a great experiment! I really enjoyed seeing the comparison between companies in the same sector. It would be interesting to see the results of this same experiment if it were replicated a few years from now. Thanks for the awesome Infographic, too!

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