Comments on: When Customers Stick: Customer Retention by the Numbers (Infographic) https://customersthatstick.com/blog/customer-retention-infographic/ You can have the best customer experience in your industry Wed, 25 Oct 2023 06:24:04 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Adam Toporek https://customersthatstick.com/blog/customer-retention-infographic/#comment-241926 Wed, 02 Sep 2020 10:09:38 +0000 http://customersthatstick.com/?p=7233#comment-241926 In reply to Cyngus Technologies.

Thank you!

]]> By: Cyngus Technologies https://customersthatstick.com/blog/customer-retention-infographic/#comment-238506 Wed, 29 Apr 2020 06:43:54 +0000 http://customersthatstick.com/?p=7233#comment-238506 Impressive infographic regarding customer retention. I really agree that to gain new customers will cost more than to keep the existing ones. Business startups out there shall really focus on customer retention too.

Keep up the good writing, by the way 😀

]]> By: How to Calculate Customer Retention Rate https://customersthatstick.com/blog/customer-retention-infographic/#comment-183326 Mon, 07 Aug 2017 12:00:44 +0000 http://customersthatstick.com/?p=7233#comment-183326 […] For more on customer retention, check out these customer retention statistics. […]

]]> By: Email Marketing Automation: 6 Automated Sequences You Can Implement Today To Boost Customer Engagements & Sales | Action 3 Media https://customersthatstick.com/blog/customer-retention-infographic/#comment-161335 Tue, 09 Feb 2016 18:13:46 +0000 http://customersthatstick.com/?p=7233#comment-161335 […] to Customers That Stick, selling something to an existing customer is 10 times less expensive than acquiring a brand new […]

]]> By: 7 Automated Email Campaigns That Win Customers and Keep Them Coming Back - StartupBoard https://customersthatstick.com/blog/customer-retention-infographic/#comment-160068 Tue, 24 Nov 2015 15:37:40 +0000 http://customersthatstick.com/?p=7233#comment-160068 […] you know that it’s 10 times more expensive to acquire a new customer compared with selling something to an existing customer? Plus, repeat […]

]]> By: The Many Benefits of Product Information https://customersthatstick.com/blog/customer-retention-infographic/#comment-157198 Mon, 19 Jan 2015 16:45:59 +0000 http://customersthatstick.com/?p=7233#comment-157198 […] making people want to come back. And as studies show, one loyal customer can eventually be worth up to ten times their original […]

]]> By: Adam Toporek https://customersthatstick.com/blog/customer-retention-infographic/#comment-15372 Sun, 01 Dec 2013 02:08:13 +0000 http://customersthatstick.com/?p=7233#comment-15372 In reply to Henning.

Hi Henning,

Thank you for your question. I’m glad you enjoyed the infographic.

As you have probably discovered, universal industry data is not that readily available. Most of the companies that do this research do so at great expense, and charge dearly for access to it.

As for web sources, this article might help with banking: http://www.bain.com/publications/articles/customer-loyalty-in-retail-banking-2013.aspx Obviously though, going the web route, you will be dealing with different research methodologies and potentially different geographies.

Best of luck with the paper! If you wish, you can us your conclusions when you are done.

Best,
Adam

]]> By: Henning https://customersthatstick.com/blog/customer-retention-infographic/#comment-15063 Wed, 27 Nov 2013 14:07:57 +0000 http://customersthatstick.com/?p=7233#comment-15063 Hi Adam

Very interesting graphic and some really useful links to related articles.
I’m writing an MBA paper on “Customer Equity measurement of the Value of the Firm” and was wondering if you happen to have data on customer retention rates by industry. It’s one of the inputs I need for my model but very few companies publish it and estimation proves quite difficult.
I have references for avg. of all U.S. companies at c. 80% retention rate, mobile phone operators at c. 90%, credit card companies at c. 85%-90%, online brokers at c. 95%, E-Tail at c. 75%.
References for customer retention rates for banks, airlines, insurance and retail would be highly helpful and appreciated.
Best regards,
Henning
UCT GSB MBA Candidate

]]> By: Grace Boyle https://customersthatstick.com/blog/customer-retention-infographic/#comment-8149 Wed, 21 Aug 2013 19:54:23 +0000 http://customersthatstick.com/?p=7233#comment-8149 In reply to Adam Toporek.

Great thanks and that makes sense. I agree about the starting point. I run customer success for a B2B software, so I’m always interested and think at the core, a lot of these hold true no matter what/who you work with. Thanks!

]]> By: Adam Toporek https://customersthatstick.com/blog/customer-retention-infographic/#comment-8147 Wed, 21 Aug 2013 19:17:59 +0000 http://customersthatstick.com/?p=7233#comment-8147 In reply to Grace Boyle.

Hi Grace,

Thank you for your comment! As you can tell from the sourcing, the data in the infographic represents a wide variety of studies from a variety of sources. Without vetting the data in detail, I imagine most of the stats are B2C. However, I think the important idea is that the data is really only good for relaying general principles. The data is best used as a starting point for organizations, whether B2B or B2C, to learn more about themselves.

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