Comments on: Is The Customer Thank You Note Dead?

By: Monthly Mash: Customer Experience and The Customer Conversation

Monthly Mash: Customer Experience and The Customer Conversation — Tue, 04 Sep 2012 12:01:11 +0000

[…] Your Marketing a Wolf in Sheep’s Clothing? â€“ In this day and age, a handwritten thank you note is a powerful gesture, but when you combine it with a sales […]

By: Adam Toporek

Adam Toporek — Thu, 16 Aug 2012 04:41:10 +0000

In reply to Aaron.

I’m with you Aaron — without the personal note, those cards just sort of blend in with the crowd at that time of year.

Thanks for stopping by CTS!

By: Aaron

Aaron — Tue, 14 Aug 2012 22:01:13 +0000

In reply to Adam Toporek. I agree on the holiday cards. It seems moot to even send them via snail mail anymore unless you take the time to write a personal note inside. I get more and more electronic cards every year, which is fine with me - less to throw away. But it does make the holiday cards that come with a personal note even more special.

By: Blog Theft is Serious…but Sometimes It Can Be Entertaining

Blog Theft is Serious…but Sometimes It Can Be Entertaining — Wed, 13 Jun 2012 22:17:33 +0000

[…] Is The Customer Thank You Note Dead? (customersthatstick.com) […]

By: How Small Business David Can Compete With Big Business Goliath

How Small Business David Can Compete With Big Business Goliath — Wed, 13 Jun 2012 10:01:03 +0000

[…] Is The Customer Thank You Note Dead? (customersthatstick.com) […]

By: Adam Toporek

Adam Toporek — Mon, 11 Jun 2012 20:08:47 +0000

In reply to Shakirah Dawud. My pleasure! My work here is done. :)

By: Shakirah Dawud

Shakirah Dawud — Mon, 11 Jun 2012 16:27:20 +0000

In reply to Adam Toporek. The perfect idea. Will add to my questionnaire now. Thank you!

By: Adam Toporek

Adam Toporek — Mon, 11 Jun 2012 15:55:32 +0000

In reply to Shakirah Dawud.

That’s a great point about solopreneurs. Hard to add a real-world touch when they stay hidden behind a virtual wall. Maybe it’s something you can do when you take a client on — send a client information sheet that asks for a real address, as well as other useful client intel that can be used down the road for WOW service. Just a thought…

Thanks for sharing Shakirah! I had not considered that issue.

By: Shakirah Dawud

Shakirah Dawud — Mon, 11 Jun 2012 14:12:12 +0000

Thanks for this reminder, Adam. I tend to send personalized thank yous, but mostly by email. A lot of solopreneurs have offices in their homes and so keep addresses private, which I understand. Once when I wanted to send a little something, I could find no address and didn’t want to defeat the purpose of a surprise by sending an email asking for the address. Just to say it can get a little odd trying to bring the virtual world into the pen-and-paper world sometimes.

By: Adam Toporek

Adam Toporek — Mon, 11 Jun 2012 13:49:31 +0000

In reply to Ken Mueller.

I like that your realtor includes a gift with the holiday card; does it make it stand out for you? I think the generic holiday cards are so common now that they have little meaning to most people. I must get a hundred from different vendors and associates; they just seem pro forma most of the time.

The thank yous for referrals are a great idea — and as you point out, likely to create more referrals as well!