Comments on: Does Your Business Need a Customer Referral Program?

By: 6 Marketing Ideas for Creating Brand Loyalists - Big Ideas Blog

6 Marketing Ideas for Creating Brand Loyalists - Big Ideas Blog — Thu, 02 May 2013 15:13:41 +0000

[…] this is through a referral program. According to Customers That Stick, such a program provides immediate targeting and social proof that a business is top-notch. A study from the American Marketing Association’s Journal of Marketing found that referred […]

By: Adam Toporek

Adam Toporek — Thu, 06 Sep 2012 11:29:58 +0000

In reply to James Gentes.

Hi James, I appreciate the comment. I’ll make sure to check out your site. It sounds interesting.

I would love to know more about the data behind how financial incentives are less effective than social rewards. Do you have anything you could share?

Thanks!

By: James Gentes

James Gentes — Wed, 05 Sep 2012 20:41:01 +0000

Great post! I agree with your approach, however we’ve seen that turning the referral process into a transaction (by rewarding customers with financial incentives) can be less effective than social rewards, such as donating to a local charity on the customer’s behalf.

We’ve actually just launched a business application for Facebook called Good Peeple that uses the power of your customer’s social networks to share their reviews of your business with their friends, generating referrals automatically. Check it out at http://goodpeeple.com

-James

By: Monthly Mash: Customer Experience Tools and Customers That Stick

Monthly Mash: Customer Experience Tools and Customers That Stick — Fri, 03 Feb 2012 14:53:50 +0000

[…] Nordstrom’s Loyalty Program Creates… Loyalty – A look at changes to the loyalty program and why the program is effective in general. For more: Does Your Business Need a Customer Referral Program. […]

By: Understanding Customer Lifetime Value: A Non-Geekâ€™s Guide

Understanding Customer Lifetime Value: A Non-Geekâ€™s Guide — Tue, 29 Nov 2011 14:36:40 +0000

[…] Try to find a period that is relevant for your business based on how you approach your marketing, and how much lag time there is in your business between marketing and acquisition. Donâ€™t forget hidden marketing costs such as loyalty or customer referral programs. […]

By: Tips on how to make it easy for existing clients to refer you via your automated customer referral system

Wed, 16 Nov 2011 09:04:43 +0000

[…] Toporek, Does Your Business Need a Customer Referral Program?, Intense Fence blog. 03 August 2011. Accessed 07 August 2011. [↩ go […]

By: Lisa Plant

Lisa Plant — Tue, 27 Sep 2011 11:13:47 +0000

Customer referral programs are truly effective for most businesses. There are many companies and brands that are already getting all the advantages of running customer referral programs. Immediate targeting, social proof, pay for results and defined CPA are the most important advantages, and I think, there are still more benefits that we can get from referral programs.

By: Adam Toporek

Adam Toporek — Wed, 31 Aug 2011 16:35:56 +0000

In reply to Jam. You are right, if managed properly a CRP could be very useful for a startup. Thanks for your thoughts.

By: Jam

Jam — Wed, 31 Aug 2011 05:10:01 +0000

Customer referral program does sound interesting. I think this is highly recommended for start-up businesses to help them spread the word. A good reward for this referral program would be some points or credits that can be used to purchase goods from you or pay for your business’ services.

By: Adam Toporek

Adam Toporek — Fri, 26 Aug 2011 13:34:59 +0000

In reply to Sab. Good point about broadening your network with people who have a social media presence. If you can target those influencers, it's even more powerful. Thanks for stopping by Sab!