Comments on: Customer Experience: How Minor Issues Create a Major Impact https://customersthatstick.com/blog/customer-experience-how-minor-issues-create-a-major-impact/ You can have the best customer experience in your industry Mon, 16 Oct 2023 08:38:06 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Adam Toporek https://customersthatstick.com/blog/customer-experience-how-minor-issues-create-a-major-impact/#comment-112866 Sun, 08 Jun 2014 12:13:00 +0000 http://customersthatstick.com/?p=9802#comment-112866 In reply to Davina Brewer.

Davina, you figured it out!!! Middle initial? I just looked, and my spam settings prevent comments with more than two words too. Who knew…

It’s a pretty big chain, so my guess would be that room service trays sitting out for 12+ hours is definitely an execution issue — and not something the Corporate office would consider OK. Whether this chain’s training programs and culture allow this to happen frequently across its brand, well, that is another story altogether.

Great to have you back Davina!

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By: Davina Brewer https://customersthatstick.com/blog/customer-experience-how-minor-issues-create-a-major-impact/#comment-112520 Sat, 07 Jun 2014 13:52:48 +0000 http://customersthatstick.com/?p=9802#comment-112520 Here’s a laugh Adam.. thx to another site, I figured out my comment problem. The middle initial violates some spammy thing?? anyways.. I’ve got some catching up to do. 🙂

Travel is such a great example, good and bad, of how customer experience impacts the whole brand reputation. Have to link back to this for something I’m working on for sure, it’s all about being proactive vs. reactive, about PR.

I wonder if these are not the brand, but the specific hotel? I’d post this on TripAdvisor or Yelp — and see how the local management responds. If they don’t, send it up the food chain to corporate and let them know this hotel certainly has dropped the ball. FWIW.

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By: Adam Toporek https://customersthatstick.com/blog/customer-experience-how-minor-issues-create-a-major-impact/#comment-98674 Sat, 03 May 2014 00:32:14 +0000 http://customersthatstick.com/?p=9802#comment-98674 In reply to Joe Cardillo.

Agreed Joe! If you address the situation in a forthright and timely way, it can go a long way towards neutralizing the impact.

I do think you need both culture and process, particularly in larger organizations. The culture makes sure the person who’s job it is not still picks up the tray; process makes sure that the person whose job it is walks the halls so no tray sits too long.

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By: Joe Cardillo https://customersthatstick.com/blog/customer-experience-how-minor-issues-create-a-major-impact/#comment-98578 Thu, 01 May 2014 15:10:30 +0000 http://customersthatstick.com/?p=9802#comment-98578 Definitely agree, in fact, I suspect the minor things are often quietly at play when you have conversations w/a client about the bigger things. I’ve done a lot of project mgmt and product work and if you’re watching closely you can see those moments make or break experience.

One thing I’ve noticed is that it helps a lot if you acknowledge those things (e.g. “yikes, that doesn’t sound very fun, let’s figure out a way to get things back on track”), but you only have a certain window to do that. People don’t need you to perfect, but they need to know you understand what the experience is like for them. And w/o getting too long winded, I don’t think the fix for those little CX moments is process, I think it’s culture and having one that’s strong and clear and empowers people in the org to take care of things like trays sitting in the hallway of a hotel.

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