How? Get your story straight and stop trying to be all things to all people. It’s hard, you won’t please everyone and you will get ‘caught’ trying. One thing I’ve noticed, it’s rarely the happy employees that leak these things, nor are they leaking the feel good memos. I’m biased, will circle that back to good HR + PR, better companies start w/ better messages… so it doesn’t hurt if others see them. FWIW.

The B2B press release is a great point Davina. What an excellent example! I’m going to have to use that. 🙂

On a less egregious note, you bring up a big challenge in the modern media landscape, where many things transcend individual channels: how do you communicate with one group while being aware that the message might reach other, affected groups?

One thing businesses forget – almost everything ends up facing the customer, even ‘do not share’ internal memos sometimes get leaked. One thing I teach clients is to consider all audiences, all publics. That’s why message strategy is so important, crossing off the checklist considering all audiences. I.E. the B2B vendor vs the end user. How often do I see a release hit a wire service, touting the latest product, explaining the upsides to vendors that they get to charge more money. Well that’s fine for them, but the final customer won’t be too keen knowing they’re overpaying for that markup. FWIW.