Comments on: Fine Print Is Inevitable; Bait and Switch Is Not https://customersthatstick.com/blog/fine-print-is-inevitable-bait-and-switch-is-not/ You can have the best customer experience in your industry Thu, 26 Oct 2023 06:40:38 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Monthly Mash and April Fool's Day https://customersthatstick.com/blog/fine-print-is-inevitable-bait-and-switch-is-not/#comment-3812 Mon, 01 Apr 2013 12:01:09 +0000 http://customersthatstick.com/?p=6237#comment-3812 […] For too many businesses, the expectations they set are never even close to fulfilled. The marketing department creates a fantasy that is not  met by the reality experienced by consumers. In some cases, the unmet promises are so brazen that they actually constitute a form of bait and switch. […]

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By: Adam Toporek https://customersthatstick.com/blog/fine-print-is-inevitable-bait-and-switch-is-not/#comment-3066 Sun, 24 Feb 2013 14:19:29 +0000 http://customersthatstick.com/?p=6237#comment-3066 In reply to Bill Dorman.

Yep, this happened right after our lunch. I should have known…

I would imagine your industry is rife with these issues. As a business owner, who the heck has the time to read every clause in every policy. If you don’t have a trustworthy agent that understands your business, you are in trouble — because you won’t know that you were given a bad deal until you have a claim. And then, it’s too late.

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By: Bill Dorman https://customersthatstick.com/blog/fine-print-is-inevitable-bait-and-switch-is-not/#comment-3048 Sat, 23 Feb 2013 12:51:13 +0000 http://customersthatstick.com/?p=6237#comment-3048 Ah, the dreaded ‘deal breaker.’ In my world when we go to market we might get a proposal but it might include one or two ‘deal breakers.’ No wind coverage, or too high of a wind deductible…..but the price looks really good. A rook or less than credible salesman might not disclose this fact and just hope they don’t have a wind claim. Oh yes, I have seen some do this……..

If you are resorting to trickery and it just doesn’t smell right, then rule of thumb is just don’t do it.

This happened after our lunch? You knew it was going to be a bad day when you had to pay, huh?

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By: Adam Toporek https://customersthatstick.com/blog/fine-print-is-inevitable-bait-and-switch-is-not/#comment-3023 Fri, 22 Feb 2013 17:36:56 +0000 http://customersthatstick.com/?p=6237#comment-3023 In reply to Sonia.

I tell you Sonia; I think I’m getting there too. The irony is that this incident is not even close to my worst car buying experience. I haven’t written about the time we bought my wife’s car a few years ago.

The salesperson was so unethical, tried a major trick with the interest rate, which I caught. I had to demand the manager, and then we spent over four hours buying the car, because I read every word on every document and scratched out certain clauses.

We probably should have walked away, but we decided that due to the hassle factor on our side, to just get it done. In the end though, we consider that dealership completely untrustworthy and have never taken the car back there once for service. Also, we will certainly never buy another car from them.

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By: Sonia https://customersthatstick.com/blog/fine-print-is-inevitable-bait-and-switch-is-not/#comment-3017 Fri, 22 Feb 2013 14:50:58 +0000 http://customersthatstick.com/?p=6237#comment-3017 I hate when companies do that crap, especially car dealerships. Every time I step foot on a dealership, I swear I go into b—- mode and I don’t really mean too, but they bring out the worst in me. Why? No trust. Sure, they have to make a living too, but you don’t have to rip me off in the process.

That bait and switch thing has happened to me in the past and I just walked out the door with them running after me. I just think back when the economy was really bad and car dealerships were closing up like mad. They would have given you their shirt and pants to make a sale then, but not, its back to the old sleazy tactics to get a sale. No thanks.

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By: Adam Toporek https://customersthatstick.com/blog/fine-print-is-inevitable-bait-and-switch-is-not/#comment-2986 Thu, 21 Feb 2013 18:59:55 +0000 http://customersthatstick.com/?p=6237#comment-2986 In reply to Patricia Haag.

That’s the sad part Patricia; my guess (I’m not a lawyer) is that the fine print covers the company with the FTC. Yet still, there could be people who fall for it enough to either make a purchase or to at least, as I almost did, have a lot of their time wasted.

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By: Adam Toporek https://customersthatstick.com/blog/fine-print-is-inevitable-bait-and-switch-is-not/#comment-2985 Thu, 21 Feb 2013 18:55:42 +0000 http://customersthatstick.com/?p=6237#comment-2985 In reply to Neicole Crepeau.

Hey Nicole, thanks for sharing! I like to give the benefit of the doubt, but on this one, I’m having trouble doing it. It’s just so blatant; I really wonder how anyone thought this type of thing would fly these days.

As for long-term impact, it was obvious that there had already been so many bad encounters by the time I got into it that the salespeople were throwing the MSRP thing out there up front to avoid worse issues. So I’m guessing there are quite a few upset customers out there.

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By: Patricia Haag https://customersthatstick.com/blog/fine-print-is-inevitable-bait-and-switch-is-not/#comment-2984 Thu, 21 Feb 2013 17:56:45 +0000 http://customersthatstick.com/?p=6237#comment-2984 That’s a terrible trick. A lot of people are not very sophisticated and will be sucked in by that ad (which is probably why they did it). I wonder if that company would like a letter from the FTC.

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By: Neicole Crepeau https://customersthatstick.com/blog/fine-print-is-inevitable-bait-and-switch-is-not/#comment-2981 Thu, 21 Feb 2013 17:02:08 +0000 http://customersthatstick.com/?p=6237#comment-2981 That is terrible! And so short-sighted. Frankly, it sucks that the marketing/advertising department either didn’t do their research to understand the offer (I’m giving them the benefit of the doubt there) or didn’t care enough about the long-term impact on loyal customers and went for the headline that grabs. I hope you emailed them a copy of this post!

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